In an exclusive interview with Telecom Review Africa, Magesh Balakrishnan, Head of MEA Sales at Radisys, announced the launch of Radisys’ Reach Phone Lite, an affordably priced 4G feature phone designed to help Mobile Network Operators (MNOs) across Africa and the Middle East migrate 2G and 3G voice-only users to 4G networks by enabling superior experiences. Magesh also discussed the Open Radisys tenets and how that strategy is infused in their business practices to help service providers build customer loyalty.

How do Radisys’ telecommunication solutions differentiate you in the market?

Radisys has been in business for several decades and over the years we have adopted best practices to help communication service providers (CSPs) grow their subscriber base and bridge the digital divide by providing distinctive digital solutions for their customers.

For CSPs that find themselves locked with certain solutions.Radisys offers flexible solutions, product bundles and platforms to enable our customers to transform into digital players who are equipped with leading technologies to better serve their subscriber. Our DNA is to provide open telecom solutions and industry-leading technology innovations to service providers around the globe  ; this is what differentiates us.

Can you tell us more about how Radisys is driving disruption for the global telecom industry?

Radisys is driving disruption for telecom providers around the globe on several fronts.  Here are just a few examples:

  • With our portfolio of economical handsets, Radisys helps mobile network operators in emerging markets transition customers from 2G/3G networks to 4G networks to meet government mandated sunsetting timelines and also deliver enhanced services that improve the overall subscriber experience.
  • Radisys introduced the world’s first 3-in-1 video-audio-text bot, which helps service providers extend programmable human-like communications options to their enterprise customers.
  • We also offer a flexible and modular IoT platform, which includes a broad array of white-label smart home devices, tracking solutions, and more to help operators extend safety, security, surveillance, and intrusion detection services to their customers through an extension of their existing data plans.

These are just a few examples of how Radisys partners with service providers to help grow their revenues, increase customer retention, improve customer satisfaction, and position them to achieve their business goals with a faster return on investment. 

Radisys is a proud member of the Reliance Industries and Jio family of companies. Reliance is a large conglomerate from India and  Jio is among the top 3 wireless service providers in the world. With the strength and backing from our parent organization, Radisys brings market-leading technologies and innovations to communication service providers with a customized service delivery model that is tailored to their specific market.

What is the best way to build customer loyalty and pair affordable smartphones with high-value digital services?

It is important first to address how technology is evolving. While some countries around the world are shutting down their 2G and 3G networks, some consumers are still using them due to their affordability. The situation in the Middle East is slightly better; however, in Africa, most of the countries are still struggling.

Radisys is addressing the digital gap by launching the Radisys’ Reach Phone Lite, an affordably-priced 4G feature phone, to help Mobile Network Operators (MNOs) across Africa and the Middle East migrate 2G and 3G voice-only users to 4G networks by enabling superior experiences and bringing a success story to the African market.

Another way that we help build customer loyalty through high-value digital services is by making broadband connectivity accessible to everyone.  During and after COVID, we saw an increase in internet usage globally.  Internet connectivity is critical, and Radisys offers solutions for service providers to make broadband more accessible to all user segments.  For service providers, we show them way to monetize that connectivity through our smart living and smart monitoring products for example, which are suitable for consumers and enterprises.

What are Radisys’ expectations and visions for the future?

At Radisys, we are helping operators transform and modernize their networks, build sustainable revenue growth, and adopt technology solutions that help them far outpace their competitors.  Through a creative, collaborative and customer-centered approach Radisys will continue working to help global providers accelerate their digital evolution, build high-performing future-proof networks, and significantly reduce the cost-of-service delivery through our comprehensive service offerings.

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