Ethio Telecom and Mastercard have announced a strategic partnership to expand digital financial services across Ethiopia. During a high-level meeting, Ethio Telecom CEO Frehiwot Tamru and Mark Elliott, President of Mastercard Africa, discussed collaborative opportunities to leverage technology and broaden financial inclusion.
The partnership will focus on integrating Ethio Telecom’s telebirr mobile money platform with Mastercard’s global payment ecosystem to deliver innovative digital financial services. The goal is to expand financial access, drive sustainable economic growth, and position Ethiopia as a competitive player in the global digital economy.
Frehiwot Tamru highlighted Ethio Telecom’s commitment to advancing digital financial solutions, citing the company’s extensive customer base and powerful infrastructure as key enablers of growth. "Our partnership with Mastercard is a significant step in unlocking new opportunities for our customers while promoting financial inclusion and digital transformation in Ethiopia," she said.
Mark Elliott echoed this sentiment, commending Ethio Telecom’s rapid customer growth and the transformative potential of telebirr. "We are excited to collaborate with Ethio Telecom to expand digital payment solutions and create an inclusive financial ecosystem. This partnership aligns with Mastercard’s commitment to advancing digital economies and empowering communities," he stated.
Both parties reaffirmed their dedication to accelerating the implementation of this partnership’s rollout, which is expected to deliver innovative services, enhance user experiences, and contribute to Ethiopia’s digital economy ambitions.
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